|
Stone
Font FAQs
There
has been much confusion and consternation concerning Adobe Stone
fonts at WSU. I'll add another "C-word" to the list: Clarification.
I've worked with the Marketing Communications department to clarify
the use of Stone fonts at WSU, and uncovered a little secret: Stone
font licenses are not as expensive as you may have thought!
Q:
Stone font is required for use in all University
print materials directed to external audiences. What is included
in "print
materials"? Books and brochures, letters, press releases,
fliers, posters?
A:
Books
with a short shelf life (less than 5 years) should use the Stone
fonts; books with a longer shelf life are not required to use the
Stone fonts. Letters, press releases, and fliers should all use
the Stone fonts.
Q:
"Campus users who do not produce a significant amount
of correspondence directed to external audiences may use the Garamond
font on their
personal computers."
Please quantify "significant."
A:
Significant would be someone in a recruiting or business situation
that deals with external audiences on a weekly basis. For example,
if you send outside of the University approximately 5-6 pieces of
written correspondence per year, that would not warrant having the
Stone Fonts. On the other hand, if you produce 50-100 significant
publications/projects per year that all have a student recruiting
spin, those projects require that you use the Stone fonts.
Q:
What
font do I use on the Web?
A:
If you are making a graphic for the Web, use Stone. The "old,"
table-based Web templates have Photoshop files for various
zones with the proper Stone typeface in the correct position. The
new CSS templates do not give you the ability to designate
font face for the Site ID Zone, so don't worry about this.
While the Photoshop files have Stone font text specified, the font
is not included with the file. The Web developers must still have
the Stone font loaded on their computer so the Photoshop file may
access it to display correctly--just as Word or Pagemaker must do.
If you are using HTML text (non-graphic text) with the old templates,
the preferred font sets are "Arial, Verdana, Helvetica, Sans
Serif" (Sans
serif font set) and "Times New Roman, Georgia, Serif"
(Serif font set). For
instructions on assigning these series of fonts in Dreamweaver,
see my page on Editing
Your Font List.
Q:
Do I use Stone fonts for PDF's?
A:
Yes, treat PDF's as print products.
Q:
If
Stone costs $200 per license, and Garamond looks very similar and
is available for free, why don't we all just use Garamond?
A:
There are two issues: one is the price; and the other
is the font choice.
Price
The purported $200 price tag for Stone fonts is much exaggerated.
While initial licenses may cost this much, WSU employees can purchase
an "Extended License" with all 12 Stone faces (sans and
sans serif) for $34.50. You will not be able to receive media with
this; you will have to obtain a copy of the fonts from someone at
WSU.
Font
Choice
To the untrained eye, Garamond may look like Stone, and granted
most audiences do not have the training necessary to recognize the
differences. What WSU is trying to accomplish by using the Stone
fonts is a subtle consistency. Through consistent use, even the
untrained eye will recognize the font as being from Washington State
University.
In addition, not all versions of Garamond are the same, so even
within the University, there would be varying degrees of consistency
with using Garamond.
Q:
Can I give the other people in my office a copy of the fonts?
A:
Every computer must be licensed, so you cannot simply give a person
the Stone font files.
Q:
How can I obtain a Stone font license extension today?
A:
Go to http://www.pubforms.wsu.edu/fonts/.
Use the same computer that will be using the fonts.
Q: How
do I install Stone Fonts?
A: On
Windows XP and 2000, go to Start, Control Panel, Fonts (Switch
to "Classical View"
on the left if the Control Panel asks you to "Pick a Category")
After
double-clicking "Fonts," choose File, Install
New Font from the
menu.
Navigate
to the location of your Stone fonts. Select all by Control-Clicking.
Then click OK.
Q:What about Stone fonts for Windows Vista?
A: The
old ITC Stone Fonts do not work on Vista. There is a new
font standard from Adobe called “OpenType” fonts
that will work on Vista, and there is no free upgrade. Go to www.pubforms.wsu.edu/fonts/ to
purchase the fonts; register at this page on the computer that will
be using the fonts.
OpenType Stone sales will be tracked, so if you need to replace
your Vista computer, contact the appropriate person from
Marketing Communications or IT Site Licensing (see www.pubforms.wsu.edu/fonts/ for
contact information), and you will receive the font for the new
computer.
ITC fonts will continue to work on Mac OSX.
|
